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Serum / Facial Oils

What's the difference between a serum and a facial oil?  A serum is a treatment with active ingredients that is usually in an aloe or water based formula with a high concentration of actives, it has a thin watery texture and absorbs quickly into the skin. Facial oils are high concentration of cold pressed oils that will lock in moisture from water based products. They are used at the end of a skincare routine.