Ativo Skincare Inc.
Panthenol AKA ProVitamin B5 is a hero ingredient and one that is used in many haircare products, but did you know it's a must for skincare. So how would we define this powerhouse vitamin?
Panthenol is a humectant. Humectants are known for their ability to retain moisture deep within the skin.
It's ALSO an emollient. You see vitamin b5 plays two roles in skincare. Helps the skin retain it's moisture and it also softens the skin.
Dry flakey skin can be irritated and feel rough but vitamin b5 softens the skin, attracts water and locks it in. Genius really!
